Market and Keyword research services
Analyzing market and competitors
To do that you need to rank for the right keywords. The right keyword will bring visitors who are looking for exactly what you have. You have to figure out who your target market is, what they are searching for, what keywords they will use to find it. Then you have to get them to your site and keep them there.
So, who is your target market and what are they looking for? If you design a website you think will attract clients, but you aren’t really sure who your customers are or what they need instead of what you think they want; it is unlikely your website will be successful.
Keyword research consists of the following three (3) important steps:
- Finding as many keywords as possible relating to your Web site. We’ll discuss some online tools to help speed up your research process. Tools that will allow you to search for related keywords and show you the relative search popularity.
- Finding the most targeted keywords for your website. The most generic keywords are the most widely searched (for example: dog collars) and they are the most competitive. These keywords are so generic they often bring mediocre conversion rates because they are not targeted to your specific audience (for example: martingale dog collars). Generally, phrases that can most accurately describe specific components of your website will give you a higher return on investment (ROI).
- Analyzing market (and your) competitors for potential keywords. Checking out what your market’s competitors are using as keywords will give you an idea of how competitive your market it, where your competitors are focusing their attention and give you ideas on where you can jump ahead by focusing on different (yet similar) keywords they missed.
Digital Marketing Campaign
IT’S TIME TO MAKE YOUR MOVE
Think, plan, act - make the smart move with targeted digital marketing
You need to know when to push your marketing efforts and when the time is right, you must be prepared. If you’re ready to make your move into new growth, we will give you the clients to make it happen. The idea is simple - get your brand in front of as many potential clients as possible with a clear and attractive message showcasing your services. The execution is more complex; it requires in-depth, advanced knowledge of digital marketing strategy, SEM and SEO. This is exactly what Version 4 gives you!
We deliver multi-faceted digital marketing campaigns. From choosing the correct domain to how fast your website loads or people are finding you on Google Maps. We don’t rely on one avenue, but combine different outlets into a comprehensive, targeted approach that delivers results. We use different marketing strategies that complement each other, work together and drive brand exposure, all easily manageable from one centralised point.
The strategic digital marketing we provide covers the following:
- Analysing Market
- Creating landing pages or rebuilding the website
- Content Generation
- Analytics Audit & Measuring Achievements (page rankings, goals etc)
- Conversion optimisation
- Email & Newsletter Marketing
- Social Media Marketing
We make sure we understand your business, your product or service and your target audience. We then devise a tailor made campaign especially for you. Different businesses and services require different strategies and because we know them all, we give your business a digital marketing campaign that reaches exactly who you need to reach. If you have something to sell, we will make sure that the right people see it.
You cannot control many of the challenges that face your business, but you can control how you deal with them. Contact us today to see what our targeted digital marketing will do for your business. Make the move - get seen with Version 4.
Email marketing & Newsletter Marketing
Imaging with a click to send bulk professional newsletters from your website | With no tech skills and with no cost.
E-mail marketing can be considered nowadays as one of the most contributory effects of web marketing, offering multiple benefits, in a structured and proper marketing plan.
What we do: VERSION4 gives you the opportunity to enjoy the benefits of e-mail marketing, through our experience, and know-how of sending mass e-mails. We install the components that you need to your website and you can send information e-mails - newsletters with a click of a button. You have the ability to choose each time your targetted group of recipients. We create the artwork (layout) of the newsletter, taking care so it complies with your corporate profile. We provide you with appropriate technical support and inform you on how to use it. Enjoy the benefits of email marketing for free.
Email campaigns
Send mass e-mail to recipient lists with statistical data such as:
- How many, who and when they opened the newsletter
- What links were clicked, how often and by whom
- Which link of the message was the most popular
- How many have unsubscribed of your list
Create stunning emails & hit your targer market
Available for free only with our "V4 4.8F" website design package. More details at our website packages
If you are considering increasing Sales without wasting money, you are on the right track! For more information check our packages or book an appointment
Search Engine Marketing Services
The sooner your website is optimized for Google, the faster you’ll stop losing potential buyers.
The bottom line is we all want lots of visitors coming to our websites and buying our products, filling out forms or doing whatever our Call To Action may be. The most popular way to be found is through search engines. Over the years they have become the most popular gateway between websites and the hordes of hungry consumers searching for everything from clothing to cheap plane tickets; from medical advice to chewing gum. We are all very familiar with the great success of Google in this area and while there are other search engines, Google is the Big Dog and the search engine most consumers go to when they need information.
The sooner your website is optimized for Google, the faster you’ll stop losing potential buyers. This chart below shows how important your search engine ranking is. The percentages indicate visitors clicking on links 1 through 10 on Page One.
Less than 25 percent of Google searchers will click on any of the links beyond the first page. If you aren’t in the top 10 listings, your competitors who are on Page 1 will get the customers who are looking for you.
Content Writing Services
Great content is quality content
Just following the on-page optimization rules with mediocre content or with sparse content will not get you the high rankings you are looking for – particularly if your niche is a highly competitive niche.
It is true that Google has adopted Latent Semantic Indexing (LSI) to recognize relationship between words and key-phrases. And it is also true that keyword density matters, especially when you first put up your website. But eventually it will lose its value and importance to be replaced with offsite factors.
Post Panda, Google ranks content on how visitors respond to that content. If a website visitor likes the content and spends time on the page, clicks on more links on the site, shares the content with their friends, or leaves a comment, then Google says that this website is valuable and will rank it higher than sites who have a high abandon rate.
Your content needs to be geared for the visitors you want at your site. This is where the research you did earlier on demographics and psychographics comes in really handy. You want your site to rank well for your keywords so you’ve been taught to repeat it a few times in each page/post, but keeping people on your site is important to your overall rankings as well.
So, as far as Great Content is concerned:
- Focus on your visitor first
- Then focus on what search engines want
- Fall back on your demographics & psychographics to determine what your visitors want and then give it to them
- Articles should be a minimum of 800-1000 words and should be quality, engaging content.
The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.
Without quality content, nothing else matters. You could build thousands of links, and if the content is not there, your customers won’t find you, visitors won’t stick around and the search engines will write your site off as another worthless website.