Content Writing Services
Great content is quality content
Just following the on-page optimization rules with mediocre content or with sparse content will not get you the high rankings you are looking for – particularly if your niche is a highly competitive niche.
It is true that Google has adopted Latent Semantic Indexing (LSI) to recognize relationship between words and key-phrases. And it is also true that keyword density matters, especially when you first put up your website. But eventually it will lose its value and importance to be replaced with offsite factors.
Post Panda, Google ranks content on how visitors respond to that content. If a website visitor likes the content and spends time on the page, clicks on more links on the site, shares the content with their friends, or leaves a comment, then Google says that this website is valuable and will rank it higher than sites who have a high abandon rate.
Your content needs to be geared for the visitors you want at your site. This is where the research you did earlier on demographics and psychographics comes in really handy. You want your site to rank well for your keywords so you’ve been taught to repeat it a few times in each page/post, but keeping people on your site is important to your overall rankings as well.
So, as far as Great Content is concerned:
- Focus on your visitor first
- Then focus on what search engines want
- Fall back on your demographics & psychographics to determine what your visitors want and then give it to them
- Articles should be a minimum of 800-1000 words and should be quality, engaging content.
The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.
Without quality content, nothing else matters. You could build thousands of links, and if the content is not there, your customers won’t find you, visitors won’t stick around and the search engines will write your site off as another worthless website.