Social Media Marketing
Internet has become more social than ever and social media marketing more relevant than ever!
We are moving away from the traditional search engine rankings that rely so heavily on page and off page SEO factors and moving toward a social search arena. In this place if your friends on Facebook or Google plus like curtain website then that website is more relevant to you as the searcher. Welcome to the era of Social Search!
So how can you position yourself to capitalize on this era of Social Search? One of the best ways is by producing high quality content in the form of a blog. This is commonly referred to as content marketing since you can target industry keywords and gain even more targeted traffic. However moving forward blogs provide the best outlet to provide the social signals that will be needed to dominate local search rankings. This is because high quality blog content is religiously shared with Facebook Likes, Tweets, Google +'s, and getting Pinned on Pinterest.com.
Google has always wanted quality unique content and now more than ever is a good time to start giving it to them. If you ask someone from Google that's about the only way they expect you to get links… Produce quality content and people will link to you. The easiest way to do this is to start a blog and publish a post on it 2 times a month at a minimum. This will help establish your company as the authority in your local market, help increase the crawl rate from Google's search spiders, and give you the opportunity to capitalize on the social signals that will be sent to the search engines as people find your blog posts funny, controversial, and/or helpful and educational and then share it with others.