Local search Marketing!
Why It's Become So Important and we Invest In Local Search?
There are some very interesting statistics that have recently been published by various independent research companies that show just how much local search has emerged as an important way of helping your potential customers and clients find your business.
- 74% of those who use the Internet use it to perform local searches." (Kelsey Research)
- When users perform a search, 92% of them stay on the first page." (iProspect)
- 41% of business to business decision-makers use search engines such as Google to find local businesses when they are searching for someone to do business with." (Nielsen/Web Visible).
- 82% of those who perform a local search for a business will follow-up that search offline by visiting the business, making a phone call to the business, or by making a purchase." (TMP/com Score)
Consumers have changed the way that they look for businesses when they need them. Every year fewer and fewer consumers are using traditional sources like the newspaper, yellow pages, and radio or television advertisements to locate the businesses that they will use or purchase from. Instead, more and more consumers are using the Internet and their mobile phones to quickly search the type of business they are looking for on the go at the exact moment they are in need of that local business' particular product or services. Translation your customer is further along in the buying cycle than any other advertising medium provides.
Online local marketing has some very specific advantages over those traditional methods of advertising. You are able to actually track the results of your efforts, so you will know if your marketing strategy is working by the number of searches, clicks, or page views. Improved local search engine rankings have very obvious results because the better your local search engine rankings are, the more customers will find you and the lower your local search engine rankings are, the more customers will find your competitors. It's that simple.