Search Engine Marketing
How SEO and Internet marketing Improves your company website ranking and boosts Sales?
What is SEO?
SEO or search engine optimization is the technique to achieve the best possible position in search engine results. (Google AU, Yahoo AU, Bing etc.) Α professional approach needed as effective SEO is one of the most complicated things in the web industry. Many parameters are combined (more than 120) to “put you on the first page” and your site must have as many as it can to “convince” Search engines that you are the best result when someone is searching for your keyword. (the keyword if you are selling cars is “car”)
With few and simple words the method to approach that
- How people are searching for your product
- Prepare the website for that, (Landing page optimization)
- Get votes from others (Other websites that are linking to yours)
- Get help from social media
Thousands of companies are trying to list themselves in the first page of a Google search but the reality is only 10 will succeed. Search Engine Organisation (SEO) can help
SEO sounds simple but it isn’t. Millions of results at SERPs (Search engine result pages) are trying to achieve a better position but only 10 of them are on the first page, including our competitors.
Hard work and a lot of effort is required or better is necessary. No magic here. Knowledge and skills from different channel markets are the pieces that show the whole picture and drive results to your sales.
How important is to be on the 1st page of the Search Engine Result Pages?
Studies show that about 52% of the users are clicking (visiting) a website with their first search. This is a typical behavior as many users will search again before clicking on a website (about 44%). The Top 6 results are getting the majority of the visits with more than 80%. 94% of users are clicking on the 1st PAGE (and ONLY 5% on the 2nd). The 1st position gets the 34,35% of all the traffic.
So you don’t have to be a rocket scientist. It is obvious that:
1. You have to give to the customers the result that they are looking for (So they wouldn’t bounce) and visit your site. Imagine how many lost visits there are.
2. You have to be as high as possible
HOW TO GET IT - ACTION
When we achieve the above we are doing SEO
A question that arises is how I can do that, and to tell you the truth it is not easy as thousands or milions of results and site owners are trying to rank better but only 10 are on the first page. Imagine. and to make it shorter as possible it needs knowledge and work.
A quick solution is Pay per click ads but we will see that later.
At Version 4 the main target and the thing that will make our releasionship better (and our Brand) is "your sales"
"Sales can happen to your company by
1. better ranking on the SERP ()
2. Higher website traffic